@charset "utf-8";

.brand-services.brand-services-vertical { padding: 0; scroll-margin-top: 104px; }
.brand-services-vertical .brand-services-heading,
.brand-services-vertical .brand-service-inner,
.brand-services-vertical .brand-services-proof { width: calc(100% - 104px); max-width: 1320px; padding-inline: 0; margin-inline: auto; box-sizing: border-box; }
.brand-services-vertical .brand-service-inner:before,
.brand-services-vertical .brand-service-inner:after { content: none; }
.brand-services-vertical .brand-services-heading { padding-top: 100px; padding-bottom: 64px; }
.brand-services-vertical .brand-section-head { display: flex; flex-direction: column; align-items: flex-start; gap: 26px; margin: 0; }
.brand-services-vertical .brand-section-head h2 { max-width: 1040px; }
.brand-services-vertical .brand-section-head > p { max-width: 780px; margin: 0; color: #66716d; }
.brand-pain-heading { display: grid; grid-template-columns: minmax(0, 1.7fr) minmax(0, .9fr); align-items: end; gap: 64px; }
.brand-pain-heading .brand-eyebrow { margin: 0 0 22px; font-size: 12px; letter-spacing: .12em; }
.brand-pain-heading h2 { margin: 0; color: #233b31; font-size: clamp(36px, 4vw, 56px); font-weight: 750; line-height: 1.35; letter-spacing: -.04em; }
.brand-pain-heading h2 span { color: #bd684b; }
.brand-pain-lead { margin: 0 0 5px; max-width: 380px; color: #6a776d; font-size: 16px; line-height: 1.95; }
.brand-pain-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; margin-top: 46px; }
.brand-pain-card { position: relative; min-width: 0; padding: 28px; border: 1px solid #e0e4dc; border-radius: 14px; background: #fafbf7; }
.brand-pain-card-top { display: flex; align-items: center; justify-content: space-between; gap: 14px; min-height: 34px; }
.brand-pain-card-top p { margin: 0; color: #a76a51; font-size: 12px; font-weight: 600; letter-spacing: .09em; }
.brand-pain-character { position: absolute; top: 14px; right: 12px; display: block; width: 110px; height: 165px; object-fit: contain; pointer-events: none; }
.brand-pain-card h3 { margin: 24px 0 16px; padding-right: 90px; color: #263d32; font-size: clamp(21px, 1.9vw, 26px); font-weight: 650; line-height: 1.65; letter-spacing: -.025em; }
.brand-pain-card h3 span { color: #b46a4d; }
.brand-pain-card > p { margin: 0; color: #758071; font-size: 14px; line-height: 1.9; }
.brand-pain-bridge { display: flex; align-items: center; justify-content: space-between; gap: 16px; margin: 32px 0 0; padding-top: 22px; border-top: 1px solid #e1e5dc; color: #657360; font-size: 14px; line-height: 1.8; }
.brand-pain-bridge span { flex: 0 0 auto; display: grid; place-items: center; width: 32px; height: 32px; border: 1px solid #c4cebd; border-radius: 50%; color: #a96549; font-size: 20px; }
.brand-services-vertical .brand-service-grid { display: block; border: 0; border-radius: 0; overflow: visible; }
.brand-services-vertical .brand-service-card { display: block; min-height: 0; padding: 76px 0; border: 0; border-radius: 0; transition: none; }
.brand-services-vertical .brand-service-card:hover { transform: none; box-shadow: none; z-index: auto; }
.brand-services-vertical .brand-service-seo,
.brand-services-vertical .brand-service-seo:hover { background: #f3f5f2; color: var(--brand-ink); }
.brand-services-vertical .brand-service-geo,
.brand-services-vertical .brand-service-geo:hover { background: #e9efea; color: var(--brand-ink); }
.brand-services-vertical .brand-service-ads,
.brand-services-vertical .brand-service-ads:hover { background: #f6f0e7; color: var(--brand-ink); }
.brand-services-vertical .brand-service-inner { display: grid; grid-template-columns: 64px minmax(0, 1.35fr) minmax(280px, .85fr); align-items: start; gap: 42px; max-width: 1320px; }
.brand-services-vertical .brand-service-ads .brand-service-inner { display: flex; flex-direction: column; align-items: center; gap: 44px; }
.brand-services-vertical .brand-service-ads .brand-service-intro { width: 100%; text-align: center; }
.brand-services-vertical .brand-service-ads .brand-service-intro > p:not(.brand-service-label) { max-width: 700px; margin-inline: auto; }
.ads-process-visual { width: 100%; max-width: 1120px; margin: 0; }
.ads-process-visual img { display: block; width: 100%; height: auto; }
.brand-services-vertical .brand-service-number { align-self: start; margin-top: 0; color: #718579; font-size: 38px; font-weight: 500; line-height: 1.2; letter-spacing: -.04em; }
.brand-services-vertical .brand-service-featured .brand-service-number { color: #92bea6; }
.brand-services-vertical .brand-service-label { margin: 0 0 16px; font-size: 24px; letter-spacing: .18em; }
.brand-services-vertical .brand-service-card h3 { margin: 0 0 20px; font-size: clamp(28px, 2.7vw, 40px); letter-spacing: -.025em; }
.brand-services-vertical .brand-service-intro > p:not(.brand-service-label) { max-width: 560px; margin: 0; color: #5b6961; font-size: 16px; line-height: 1.95; }
.brand-services-vertical .brand-service-featured .brand-service-intro > p:not(.brand-service-label) { color: #cbd9d1; }
.brand-services-vertical .brand-service-details { padding-left: 42px; border-left: 1px solid #20352e26; }
.brand-services-vertical .brand-service-featured .brand-service-details { border-color: #ffffff26; }
.brand-services-vertical .brand-service-card ul { margin: -10px 0 26px; padding: 0; list-style: none; }
.brand-services-vertical .brand-service-card li { padding: 12px 0 12px 18px; list-style: none; border-color: #20352e1a; }
.brand-services-vertical .brand-service-card li:before { top: 20px; }
.brand-services-vertical .brand-service-featured li { border-color: #ffffff1a; }
.brand-services-vertical .brand-service-details a { display: flex; justify-content: space-between; align-items: center; gap: 18px; color: var(--brand-ink); font-size: 14px; font-weight: 800; line-height: 1.6; }
.brand-services-vertical .brand-service-featured .brand-service-details a { color: var(--brand-mint); }
.brand-services-vertical .brand-service-details a span { display: grid; place-items: center; width: 36px; height: 36px; border: 1px solid currentColor; border-radius: 50%; transition: transform .2s ease; }
.brand-services-vertical .brand-service-details a:hover span { transform: translateX(4px); }
.brand-services-vertical .brand-service-details a:focus-visible { outline: 2px solid var(--brand-orange); outline-offset: 6px; }
.brand-services-vertical .brand-services-proof { padding-top: 64px; padding-bottom: 100px; }
.brand-services-vertical .brand-proof-panel { grid-template-columns: 1fr; gap: 28px; margin-top: 0; padding: 42px; }
.brand-services-vertical .brand-proof-copy h3 { font-size: 30px; }
.brand-services-vertical .brand-proof-copy h3 br { display: none; }
.brand-case-share { min-width: 0; padding-top: 32px; border-top: 1px solid var(--brand-line); }
.brand-case-feature { display: grid; grid-template-columns: minmax(0, 1.12fr) minmax(0, 1fr); align-items: center; gap: 46px; }
.brand-case-report { min-width: 0; margin: 0; padding: 18px 18px 14px; border: 1px solid #dfe4da; border-radius: 12px; background: #fff; box-shadow: 0 12px 28px #233b3106; }
.brand-case-report-label { display: flex; flex-wrap: wrap; align-items: center; gap: 7px; margin-bottom: 16px; color: #59705f; font-size: 10px; font-weight: 600; letter-spacing: .06em; }
.brand-case-report-label > span:last-child { margin-left: auto; font-size: 11px; font-weight: 400; letter-spacing: 0; }
.brand-case-report-dot { width: 6px; height: 6px; border-radius: 50%; background: #c07150; }
.brand-case-report a { display: block; }
.brand-case-report img { display: block; width: 100%; height: auto; }
.brand-case-report figcaption { margin-top: 14px; color: #7a8378; font-size: 11px; line-height: 1.6; }
.brand-case-kicker { display: flex; align-items: center; gap: 12px; margin: 0 0 16px; color: #b26547; font-size: 12px; font-weight: 700; letter-spacing: .1em; }
.brand-case-kicker span { padding: 4px 9px; border-radius: 4px; background: #e5ebdf; color: #4e6956; font-size: 10px; font-weight: 500; letter-spacing: .06em; }
.brand-case-client { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; margin: 0 0 10px; color: #586858; font-size: 14px; font-weight: 600; }
.brand-case-client span { color: #879181; font-size: 11px; font-weight: 400; }
.brand-case-story h4 { margin: 0 0 16px; color: #233b31; font-size: clamp(26px, 2.4vw, 34px); font-weight: 700; line-height: 1.4; letter-spacing: -.03em; }
.brand-case-description { max-width: 440px; margin: 0 0 22px; color: #6a7767; font-size: 14px; line-height: 1.9; }
.brand-case-link { display: inline-flex; align-items: center; gap: 24px; padding-bottom: 7px; border-bottom: 1px solid #a8b59e; color: #233b31; font-size: 13px; font-weight: 700; }
.brand-case-link span { color: #b26547; font-size: 19px; transition: transform .2s ease; }
.brand-case-link:hover span { transform: translate(2px, -2px); }
.brand-case-share a:focus-visible { outline: 2px solid #c07150; outline-offset: 5px; }
.brand-case-results { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 28px; margin: 32px 0 0; padding-top: 26px; border-top: 1px solid #d9dfd1; }
.brand-case-results > div + div { padding-left: 28px; border-left: 1px solid #d9dfd1; }
.brand-case-results dt { margin: 0 0 8px; color: #66745e; font-size: 13px; font-weight: 500; }
.brand-case-results dd { margin: 0; color: #233b31; font-size: 42px; font-weight: 650; line-height: 1.2; letter-spacing: -.04em; }
.brand-case-results dd span { margin-left: 6px; color: #a65f44; font-size: 23px; font-weight: 500; }
.brand-case-results .brand-case-period { margin: 8px 0 0; color: #85907e; font-size: 11px; font-weight: 400; line-height: 1.6; letter-spacing: 0; }
.brand-case-source { margin: 22px 0 0; color: #8a9183; font-size: 11px; line-height: 1.7; }

@media screen and (max-width: 1000px) {
    .brand-pain-heading { grid-template-columns: minmax(0, 1fr); gap: 24px; }
    .brand-pain-lead { max-width: 640px; }
    .brand-pain-grid { grid-template-columns: minmax(0, 1fr); max-width: 680px; gap: 16px; margin-inline: auto; }
    .brand-pain-card { padding: 24px; }
    .brand-services-vertical .brand-services-heading,
    .brand-services-vertical .brand-service-inner,
    .brand-services-vertical .brand-services-proof { width: calc(100% - 64px); }
    .brand-services-vertical .brand-service-inner { grid-template-columns: 42px minmax(0, 1.15fr) minmax(240px, .85fr); gap: 26px; }
    .brand-services-vertical .brand-service-number { font-size: 30px; }
    .brand-services-vertical .brand-service-details { padding-left: 26px; }
    .brand-services-vertical .brand-service-card { padding-block: 60px; }
}
@media screen and (max-width: 720px) {
    .brand-pain-heading { gap: 22px; }
    .brand-pain-heading h2 { font-size: clamp(30px, 7vw, 38px); }
    .brand-pain-heading .brand-eyebrow { margin-bottom: 18px; font-size: 11px; }
    .brand-pain-lead { font-size: 15px; }
    .brand-pain-grid { grid-template-columns: minmax(0, 1fr); gap: 16px; margin-top: 30px; }
    .brand-pain-card h3 { margin-top: 18px; padding-right: 76px; font-size: 22px; }
    .brand-pain-character { top: 18px; width: 94px; height: 141px; }
    .brand-pain-bridge { margin-top: 26px; font-size: 13px; }
    .brand-services-vertical .brand-services-heading,
    .brand-services-vertical .brand-service-inner,
    .brand-services-vertical .brand-services-proof { width: calc(100% - 48px); }
    .brand-services-vertical .brand-services-heading { padding-top: 64px; padding-bottom: 42px; }
    .brand-services-vertical .brand-section-head { gap: 22px; }
    .brand-services-vertical .brand-section-head h2 { font-size: clamp(30px, 7.5vw, 38px); line-height: 1.3; }
    .brand-services-vertical .brand-section-head > p { font-size: 15px; line-height: 1.85; }
    .brand-services-vertical .brand-service-card { padding-block: 44px; }
    .brand-services-vertical .brand-service-inner { grid-template-columns: minmax(0, 1fr); gap: 22px; }
    .brand-services-vertical .brand-service-ads .brand-service-inner { gap: 30px; }
    .brand-services-vertical .brand-service-number { font-size: 28px; }
    .brand-services-vertical .brand-service-label { margin-bottom: 12px; }
    .brand-services-vertical .brand-service-card h3 { font-size: 28px; }
    .brand-services-vertical .brand-service-intro > p:not(.brand-service-label) { font-size: 15px; }
    .brand-services-vertical .brand-service-details { padding: 24px 0 0; border-left: 0; border-top: 1px solid #20352e26; }
    .brand-services-vertical .brand-services-proof { padding-top: 42px; padding-bottom: 64px; }
    .brand-services-vertical .brand-proof-panel { padding: 30px 24px; gap: 24px; border-radius: 16px; }
    .brand-services-vertical .brand-proof-copy h3 { font-size: 26px; }
    .brand-case-share { padding-top: 24px; }
    .brand-case-feature { grid-template-columns: minmax(0, 1fr); gap: 26px; }
    .brand-case-report { padding: 12px; }
    .brand-case-report-label { font-size: 9px; gap: 5px; }
    .brand-case-report-label > span:last-child { width: 100%; margin-left: 11px; font-size: 10px; }
    .brand-case-story h4 { font-size: 28px; }
    .brand-case-results { grid-template-columns: minmax(0, 1fr); gap: 20px; margin-top: 26px; padding-top: 22px; }
    .brand-case-results > div { display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: center; column-gap: 12px; }
    .brand-case-results > div + div { padding: 18px 0 0; border-left: 0; border-top: 1px solid #d9dfd1; }
    .brand-case-results dt { grid-column: 1; margin-bottom: 0; font-size: 12px; }
    .brand-case-results dd { grid-column: 2; grid-row: 1 / 3; font-size: 33px; }
    .brand-case-results dd span { font-size: 18px; }
    .brand-case-results .brand-case-period { grid-column: 1; grid-row: 2; margin-top: 5px; font-size: 10px; }
}
@media screen and (max-width: 600px) {
    .ads-process-visual { max-width: 400px; }
    .ads-process-visual img { aspect-ratio: 600 / 1380; }
}
@media (prefers-reduced-motion: reduce) {
    .brand-services-vertical .brand-service-details a span { transition: none; }
}